How to promote the good development of aluminum do

2022-07-22
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In recent years, aluminum door and window enterprises have experienced unprecedented fierce competition. This year is bound to be a turbulent year for them. They should not only achieve a breakthrough in their development to the national market, but also face the competition of first-line brands in the local market

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in recent years, aluminum door and window enterprises have experienced unprecedented fierce competition. In China, many second - and third tier brands are generally Regional Advantageous brands. This year is bound to be a turbulent year for them, not only to achieve a breakthrough in their own development to the national market, but also to face the competition of first-line brands in the local market

nowadays, carrying e-commerce for multi-channel marketing has become a new trend for aluminum door and window enterprises. From the wait-and-see a few years ago to the large-scale settlement today, e-commerce is no longer just an aluminum door and window enterprise to remove the "sewer" with high inventory. Compared with the continuous downturn of the international economic environment and the depression of the domestic traditional retail industry, e-commerce still shows an explosive growth trend

in addition to the traditional offline well-known aluminum door and window brands, many manufacturing and processing aluminum door and window enterprises, facing the weakness of foreign trade import and export business, have focused on building their own brands to seize the domestic market. It is expected that by this year, more traditional aluminum door and window enterprises will shift their sales channels to e-commerce. To do a good job in e-commerce, it is impossible to have a brand without the support of the supply chain, and it is impossible to have a supply chain alone. The best effect can be achieved only by combining the two

in the face of the upcoming may day, all major aluminum door and window enterprises have played the "clearance promotion" card. However, the invisible pressure of inventory and capital turnover has forced inventory clearance to become a low-cost sale. A few years ago, e-commerce channels have long become the "sewer" for traditional enterprises to start e-commerce. This year, the inventory backlog of domestic aluminum door and window brands is still serious, and the price war between e-commerce platforms also makes traditional businesses regard e-commerce as a lifesaver for clearing inventory. So how to make the e-commerce platform not become a single inventory clearing channel, and use information-based means to optimize offline and online inventory management

in order to avoid sibling disputes between different channels, offline and online product series are relatively independent. This means that compared with the previous single warehouse inventory, the inventory pressure of the two warehouses will be greater. How to explore the advantages of the two channels and try to avoid vicious competition such as price, experts propose to solve the singleness of inventory clearing channels by sharing inventory information. Taking advantage of the diversified platform advantages of e-commerce, the inventory of e-commerce warehouses is promoted through platforms such as tmall and B2C to alleviate the inventory pressure, while e-commerce platforms such as Taobao C store and vipshop are used for the clearance of offline warehouses

experts suggest that the warehouse can be divided into two parts, the original warehouse remains unchanged, and the warehouse of e-commerce can be managed independently. In order to effectively manage inventory, aluminum door and window enterprises can still use the original ERP system, and the e-commerce department can use the new online store management system. The source of goods in the e-commerce warehouse is purchased from the original warehouse and settled directly. Instead of the traditional production and processing and raw material procurement, the e-commerce ERP system will focus on purchase, sales and inventory and order processing. This can not only control the purchase cycle of products, but also better control the level of gross profit margin and inventory turnover

playing e-commerce looks cool, but it's not profitable to keep asking for new things, so even the Department's platform can combine these brands. In fact, they are overdrawing the future of the enterprise. When choosing the e-commerce mode, aluminum door and window enterprises should comprehensively analyze the current situation of the enterprise, including the future development direction. Only by finding the alignment point, can they get satisfactory benefits. Aluminum door and window enterprises that can stand out in the incentive market competition environment must choose the most appropriate channel construction method according to their own characteristics. Whether consolidating the existing channels or opening up new channels is one of the development strategies of enterprises

[Mingzhu Chuangzhan doors and windows http://www.mz588.com/】

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